Did you know that a website redesign can significantly impact your business? In fact, research shows that 82% of consumers are more likely to buy from a company whose website design they like. Furthermore, almost 60% of small businesses say that their website is essential for their marketing strategy.
Re-designing your website can be a challenging task. It’s important to know what you’re doing before you start making changes. In this blog post, we’ll discuss some of the most important things to keep in mind before you redesign your website. We’ll also discuss why it’s important to have an updated website and how Spectrum Infinite can help. Our team of experienced professionals has been developing websites for many years, and we know how to create a competitive and professional digital presence for your business!
So, if you’re thinking about revamping your existing website or getting yourself a totally new website in 2022, here are the top five questions to ask before you begin:
- Why do I need to redesign my website?
- What’s my budget for this project?
- Am I going to hire a web designer or do it myself?
- Is my website’s content up-to-date and relevant to visitors?
- What features will I need on my new site?
Before you answer the above questions, there’s one you need to answer first.
What is my objective to redesign my website?
What business goals do you want to achieve with a new website design? Are they specific, measurable, attainable, and relevant to your company’s needs? It’s important to think about these things before starting any project so that you can come up with an action plan for how to achieve your desired goals.
You may be wondering why someone would redesign their website without first asking these questions. The answer is simple: A website redesign can have a significant impact on your business, but if it’s not done properly, it could also end up costing you money and time in the long run! It could also have a significant impact on your already built website traffic. Most business owners make the mistake of jumping into redesigning their website without giving enough thought to the
So, before you start making any changes to your current website or launching a new one in 2022- make sure that all of your ducks are in a row! Take the time to do your research, consult with professionals, and develop a plan to ensure your website redesign is successful.
Need help getting started? Contact us today for more information! Spectrum Infinite can assist you with every step of the process- from developing a custom strategy to designing and building a new website that meets your specific needs for your targeted audience.
Let’s get to answering the above questions, shall we?
Why do I need a new website?
There are several reasons why you might want to consider redesigning your website. Maybe your current website is no longer meeting your needs or expectations, it’s not mobile-friendly, it’s not generating the leads or sales you’d like, or it simply looks and feels outdated. Additionally, if your website is more than two years old, it’s likely that some aspects of it are no longer compliant with current web design standards.
How do I know if my website needs redesigning?
There are a few key indicators that can help you determine whether or not your website could use a redesign:
- Are the visuals outdated or tacky?
- Is the website mobile-friendly?
- Has the amount of traffic to your website reduced over time?
- Is it easy for visitors to understand what you do and how they can contact or buy from you?
If any of these apply, your website may need a redesign. If you’re still unsure, take some time to compare your site with others in your industry. Look for things like the quality of images and videos, the ease of navigation, and how fast it loads on a desktop or mobile device.
When’s the best time to redesign my website?
The absolute best time to redesign your website depends on a few key factors:
- Is there a new product or service that you want to promote?
- Is your website not generating enough leads or sales?
- Are your competitors getting more traffic and converting more customers than you are?
- Have you acquired another business or merged your business with another?
If any of these apply, it’s time for a redesign. But don’t feel like you need a specific reason to redesign your site right now. You can redesign your site whenever you feel it’s time to do so, even if there isn’t a clear reason why.
What should be my budget for redesigning my website?
There’s no set budget for redesigning a website. However, you should expect to spend anywhere from a few hundred dollars to a couple of thousand dollars, depending on the size and complexity of your site. It’s also important to consider that not all redesigns are created equal—some will require more work and investment than others. While you’re creating your site, you may consider whether it’s better to make it function-packed rather than feature-rich, and vice-versa. Either way, both these aspects can have an impact on the cost.
Should I hire a web designer or do it myself?
Unless you have significant design and development experience, hiring a professional web designer or a website design agency is usually a good idea. A qualified website designer or an agency will have the necessary skills and knowledge to create an effective and visually appealing website that meets your specific needs. They’ll also be up-to-date on the latest trends and technologies, which can help ensure your site remains competitive.
While in the process, it helps if you know the platform and technology used to develop your existing website. If you are not tech-savvy, it is easier for you to stick to the same platform. The benefit of hiring a website designer or consultant makes this step simple. They act as guides right from the start to ensure you understand all the technicalities of redesigning a website and avoiding pitfalls. It also helps if the developer you seek knows the industry or domain you operate. Do ask the developer if they have relevant experience. Ask them for their portfolio, and look for a range of work they may have them, not just one-dimensional design examples.
How long will it take to redesign my website?
Again, this depends on the size and complexity of your website, as well as the level of the redesign you’re looking for. Generally speaking, you can expect a full redesign to take anywhere from four to six weeks. However, if you’re simply updating your existing site, the project should go much more quickly—typically one to two weeks.
How will I know if my website is successful?
Whether or not you’re happy with the results of your redesign depends on a number of factors, including how well your new website meets your expectations and needs. Here are some questions that can help you determine whether your website redesign was successful:
- Did the look and feel of my site change?
- Is my website easy to use?
- Are my visitors spending more time on my site than before?
- Do I see an increase in conversions or sales?
If the answer to the above questions is positive, then you know that your designer or the agency you hired did a great job.
A lot goes into designing or redesigning a website. It’s important that you keep an open mind and work with professional experts who can give you the best advice possible to develop your site. And remember, if at any point along the way you’re unsure of something or want to change direction, don’t be afraid to reach out and ask for help.
What is the redesign process?
The first step in the website redesign process is research. This will involve looking at your existing site, identifying areas where improvements could be made, and coming up with new ideas that can help your site be more functional and appealing. You may have to look up to your competitors and see how their websites offer functionalities and features that may be important to you.
Next, you’ll need to decide what content needs updating or changing. In most cases, it’s a good idea to keep the same general layout of your current website while adding new features and making improvements where needed.
After that, you can start creating a visual design for your new site. This will involve deciding on a color scheme, fonts, and other elements that give your site a unique look and feel.
Once the design is complete, it’s time to start writing the code. This is where a website designer can truly shine. Using your design as a reference, they may create websites that are virtually identical to yours. This usually takes a couple of attempts if you and your developer are trying to work without a template.
The final step is testing. This will ensure that everything on your site is working correctly and that there aren’t any bugs or errors.
Is my website’s content up-to-date and relevant to visitors?
Is your website search-engine-friendly? Your site should be easy to navigate and provide an enjoyable experience for visitors. What are the rules of the road when it comes to building search engine-friendly websites? Are there any incorrect keywords in your content? These are some of those intriguing topics that all those planning to update their website should be able to answer.
These are all crucial factors that will impact the success of your website redesign. If you’re not sure how to answer these questions, ask yourself what it is about your current content marketing strategy that’s truly working for you. Is there something unique or valuable about the content you’re putting out there? After reading your first few blog posts or articles, do people return?
If not, it might be time for a change. Revising your website’s content is one of the most important aspects of any redesign project, and it can often make all the difference in terms of how successful your new site will be.
If you’re not sure, you should consider hiring a professional copywriter or editor to help with this. This is especially important if your site has been around for a while and hasn’t seen any updates in quite some time.
What features will I need on my new site?
This is another question that’s worth asking before you get too deep into the redesign process. There isn’t a one-size-fits-all answer to this question, as with most things. It will depend on your specific needs and what you’re hoping to accomplish with your new website.
That said, there are some general features that most sites should have in order to be considered functional and useful.
First, every website needs a blog. This is where you can give your audience updates on new products or services, talk about upcoming events at your company, share pictures from recent events or trips that you’ve taken, etc.
Second of all, all websites need some form of search functionality. You want people to be able to find what they’re looking for when they visit your site, so it’s important that you make sure this part works well. The best way to do this is by using keywords in your text and images and linking back from other websites (including social media sites) with similar content or keywords.
Third, your website should be mobile-friendly. In today’s world, it’s more important than ever to make sure that your site looks good and functions well on all types of devices. This is especially important if you’re targeting a younger demographic or customers who are likely to use their phones and tablets to access the internet.
Fourth, your website should be easy to update. Make sure that the platform you choose allows you to easily and quickly make changes yourself. You don’t want to have to wait weeks or months for someone else to make changes to your site every time you need to add new content or change a few details.
Fifth, your website should be visually appealing. This doesn’t mean that it has to be flashy or over-the-top, but it should at least look professional and well put together. The design of your website is one of the first things people will notice, so make sure it’s up to par.
Once you’ve decided on the basics, you can start thinking about more specific features that you would like your site to include. These will depend mainly on the type of business or website being designed, and we have listed a detailed feature list in the blog here.
A good website redesign will leverage the latest technologies to give your customers a great experience, reflect your company’s branding and style, and be easy for you to manage without requiring a lot of time or effort on your part. If you’re considering redesigning your website any time, make sure to keep these things in mind!