How To Create Custom Graphics That Work (And Attract More Customers)

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Do you have a great idea for a t-shirt design that you think will be great, but don’t know whether others will share your opinion? Are you looking for a different way to promote your business or make some extra money with merchandize?

Custom graphic design is a compelling method that helps enterprises large and small to engage with potential customers.  So why do you need custom graphics? Out of the many reasons you can think of, it boils down to the most important ones listed here

1.      It helps your business, brand, company standout

2.      It has the capacity to influence purchase decisions and create a promising customer engagement

There are several reasons why a company would want to invest in custom graphics for its brand portfolio management arsenal. With millions of people constantly scrolling through their social media feeds, it can be difficult for any one brand to stand out. A captivating or exciting visual aid you in becoming the first to market and getting your brand noticed. If they haven’t heard of your company before, you now have their attention—and those few, brief seconds have become immensely important. The eye is drawn to the excellent graphic design, which conveys a message and elicits an emotional response. Colors, balance, contrast, proportion, and space in a graphic all have an impact on its overall look and feel, and each is important in developing graphics that support your company’s marketing efforts.

Here’s why Custom Graphics are so important today

Before we get into the specifics, let’s take a look at why custom graphics are so important. How do you calculate the worth of such assets? Audience reaction is the only metric that can demonstrate this value. Consider what specific message your visual conveys as you go through the creative process. Is it a call to action or is the design purely and simply appealing? Does it entice people to look at and buy the product or service you’re offering? Aside from aesthetics, how can your brand communicate this message in a fun and meaningful way? Whether a custom graphic is used on a billboard, brochure, or website, the design should convey a message that supports the company’s mission in a way that is effective, interesting, and relevant to the needs and interests of the customer.

Brand Identity

The first step in creating custom graphics is determining which ones will work best for your brand. Most brands already have a distinct visual identity, so selecting a graphic style is not an unreasonable task. If you’re starting from scratch, you should concentrate on building your brand identity and the overall message you want to convey to your customers. In addition to a strong visual identity, it is necessary to maintain consistency in your language and tone with other promotional materials. On the other hand, you may choose to write an obituary for a large corporation, even if your tone does not reflect the same emotions as your branding. 

Promotional Graphics

Here are some of the most common types of custom graphic design that a company might consider adding to their marketing assets:

Photos with Embellishments Putting together a set of images or branding material that depicts your company and employees in a different light is a great way to extend the brand message.

A photo of your coffee cup full of hot chocolate might be enough to make someone think of a wonderful, pleasant winter evening.

If you have a skate park or another large facility, go the extra mile and take a picture of your team having a good time.

A photograph of a man playing guitar in a bar is a great opportunity to showcase your company’s community and diversity, while a photograph of your company’s logo spinning on a pinwheel is sure to get your name in front of the target audience.

Sales or Services Graphics

A simple design is insufficient for marketing a product or service. A strong, eye-catching visual is required to catch the attention of a potential buyer. This custom graphic can be used to convey all of your company’s messaging, such as a live customer service phone number with an alert system to track that call, or a website with a blog that displays a stream of content from the sales or services departments. Updating the graphics on your website is one way to raise awareness and attract new customers. However, simply adding a few pictures to your website will not result in increased sales or more customers—you must create content that people want to consume. Begin with an idea and a basic layout.

The Ideal Graphic

As a graphic designer, I think many professionals (or students who simply want to learn graphic design) spend most of their time looking for things to design and less time on deciding what it is that the client wants. So, if you can’t think of what would be cool, unique, or original to your audience, then you aren’t considering the right audience. What makes an image interesting to you may not do the same for your clients. The right graphic design will engage people in the brand, take the right amount of space and keep all the information easy to access. If you can provide your client with a clear and concise statement on what they’re advertising, then you’ve got the recipe for a quality image.

Custom T-Shirt Design & Printing: Make Your Own T-Shirt

How Can I Design my T-shirt? What constitutes a good custom design for t-shirts?

A custom t-shirt design speaks a lot about your personal style and can be a great way to keep an old shirt from getting old. A design on a t-shirt can do more than just say something about you — it can show your team spirit, your passion for style, or your business, could be a reason to celebrate a special occasion. There are no limits to what you can do with a custom t-shirt design — but one thing is for sure: It will always be unique.

In our experience, we can tell you that the process involved  to design a t-shirt is very simple.

Whatever your intention, the basic principles of a t-shirt design process stay the same; what you do with them is what makes a difference.

Let’s dive right in. Shall we?

       1. It is recommended to come up with a template first & then with a few tweaks you have one of your own ready to be used.

       2. A little bit of font knowledge comes in handy. Look up some of the popular fonts for t-shirts on sites such as (www.customink.com  and www.rushordertees.com)  and see if any of them appeals to you. Once you find one, let that be in your standard fonts library.

       3. Print Location:  This is one of the most common errors that printers encounter, according to our designers. It’s crucial to remember that your t-shirt front style should be based on your chest and finish just above your belly button. If it’s too low, you’ve got a problem. The standard specifications range from 6” to 10” in width.

       Q: Is it possible to print on both – front and back of the T-shirt?

The obvious answer is a BIG YES.  You can add printing to the front of any shirt of your choosing. Some t-shirt companies have limited color options for the back and may want you to consider that when designing.

       Your printer will always need your t-shirt design in vector format. A vector file is a high resolution non-pixelated version of your design usually provided as a ADOBE Illustrator file format or as a PDF.

If all of this seems to be overwhelming, do know that you always have an option of hiring a professional graphic designer. So instead of learning marketing, branding, and graphic design on your own, why not hire a specialist who already fully understands all of them?   This blog here is your step-by-step guide to walk you through the whole process of hiring a professional graphic artist or a graphic design company. (Step by step guide to hire professional help for custom design)

The other alternative is to find out if your printer has an in-house art department.

A successful printer with fantastic in-house design capabilities is usually a one-stop shop for all of your design and printing needs.

Conclusion

A strong visual identity is a critical aspect of building a strong brand. Customers will engage with your brand on a variety of levels, from the graphics on your website, on social media, or in your email campaigns to the way you communicate with customers through phone calls, in person, and through direct marketing. Many companies are still designing logos on graph paper or going with basic designs that lack the creative power that modern design concepts offer. Having a strong visual identity can make or break your brand. The very best designers I know are always looking for the unique opportunities that exist within the design world. They’re constantly looking for ways to improve upon old design methods and find new ways to achieve the goals they want to accomplish.

Summary

  • Custom graphic design is a compelling method that helps enterprises large and small to engage with potential customers.
  • A captivating or exciting visual aid you in becoming the first to market and getting your brand noticed. The eye is drawn to the excellent graphic design, which conveys a message and elicits an emotional response. Audience reaction is the only metric that can demonstrate the value of a custom graphic.
  • The first step in creating custom graphics is determining which ones will work best for your brand.
  • It is necessary to maintain consistency in your language and tone with other promotional materials.
  • A simple design is insufficient for marketing a product or service. A strong, eye-catching visual is required to catch the attention of a potential buyer. A custom graphic can be used to convey all of your company’s messaging. Updating the graphics on your website is one way to raise awareness and attract new customers. However, simply adding a few pictures to your website will not result in increased sales or more customers.
  • The right graphic design will engage people in the brand and take the right amount of space.
  • A custom t-shirt design speaks a lot about your personal style and can be a great way to keep an old shirt from getting old.
  • There are no limits to what you can do with a custom design — but one thing is for sure: It will always be unique.
  • It is possible to print on both – front and back of the T-shirt.
  • If all of this seems to be overwhelming, do know that you always have the option of hiring a professional graphic designer.
  • Having a strong visual identity can make or break your brand.
  • Knowing your target audience for whom the t-shirt is going to be designed plays a key role.
  • A successful printer with fantastic in-house design capabilities is usually a one-stop shop for all of your design and printing needs.
  • The very best designers are always looking for the unique opportunities that exist within the design world. They’re constantly looking for ways to improve upon old design methods.
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