You’ve probably heard the terms “landing page” and “website” thrown around a lot, but what’s the difference?
As a business owner of a company specializing in your product or service niche, while you focus on building a sales strategy, knowing the difference between the two can make or break a campaign.
Because a big part of your sales strategy would involve getting online leads. Therefore, you must know whether to deploy a landing page or a website for your product or service.
Let us understand the difference
A website is like a digital storefront – it’s a place where people can learn about your company, read your blog, see your products and services, and contact you.
On the other hand, a landing page is a standalone page that exists solely to get someone to take one specific action – usually signing up for a free trial or buying a product.
- A website is a broad overview of your business
- Websites are general overviews of your business
- Websites typically have multiple pages
- Websites have navigation menus so visitors can explore different parts of the site
- Websites typically include an “About” section, “Products” or “Services” section, and a “Contact” page
- A landing page is a specific page designed to convert visitors into leads or customers
- Landing pages are specifically designed for conversion
- Landing pages usually only have one
- Landing pages don’t usually have navigation menus since they keep visitors focused on taking action
- Landing pages might consist of some or all of these elements depending on their purpose
Most people are focused on driving traffic to their websites regarding online marketing. But if you only have a website and no landing pages, you’re missing out on all that potential traffic! Creating targeted landing pages for specific offers is essential in today’s competitive market.
So how do I know if I need a website or a landing page?
That’s a good question. And the answer is equally simple. You need a landing page if your goal is to generate leads. You need a website if you want people to learn about your company.
Both have their benefits, so it’s up to you to decide which is best for your business.
How long does it take to design a website?
The answer to this question depends on the size and complexity of your website. A simple website can be designed in a few days, while a more complex one can take several weeks or even months.
How long does it take to design a landing page?
A landing page can be designed in a few hours or days. The key is to keep it simple and focused on one specific offer.
As a customer, what would you need from me?
If you’re looking for a website, we’ll need some basic information about your business, such as your company name, logo, and contact information. We’ll also need to know what type of website you’re looking for, such as an e-commerce site, a blog, or a portfolio site.
If you’re looking for a landing page, we’ll need to know what type of offer you’re promoting and what your goal is for the page. We’ll also need your company name, logo, and any other relevant information, such as the pricing or benefits of your product or service.
In conclusion, the main difference between a website and a landing page is its purpose. Websites are designed to give people an overview of your business while landing pages focus on getting people to take a specific action.