A Surefire Way to Generate Leads With Google Ads – The Do’s and Don’t’s of an effective Ad campaign
With over three million active advertisers, Google Ads is a crowded marketplace. Over 90% of searchers do a predetermined search for a brand online. This makes advertising a very competitive marketing sphere.
In order to succeed, your ad campaigns must be well-planned and strategic. Most promotional products and real estate businesses don’t have the time or money to waste on ineffective marketing.
Google Ads can be incredibly effective, but only if you know what you’re doing. Most businesses fail with Google Ads because they lack understanding of correctly setting up their campaigns.
Our Google Ads Do’s and Don’t’s guide is a step ahead in the game for promotional products and real estate businesses.
How can Google Ads help promotional product companies generate leads?
One way that Google Ads can help promotional product companies generate leads is by increasing visibility for their products.
When potential customers search for keywords related to the products that a company sells, their ads will appear next to the search results. This can lead to more clicks and conversions, as people are more likely to click on an ad when they are already interested in the product.
Google ads can also help companies target their audience more effectively. Advertisers can choose to target people based on their location, age, gender, interests, and other factors. This means that promo product companies can target their audience more precisely.
Finally, Google Ads is a cost-effective way to reach potential customers. Promo product companies only pay when someone clicks on their ad, meaning they aren’t spending money on ads that no one sees. This makes Google Ads an excellent option for businesses with a limited advertising budget.
Mistakes Promotional product companies currently make
Target Google Ads to their website home page.
This is the most common mistake that companies make. The home page is not where you want to drive traffic because it’s very general and doesn’t have a specific call to action. You want to send people to a specific product page or landing page.
Not using negative keywords.
Negative keywords help you filter out irrelevant searches so that you’re not wasting money on clicks from people who are not interested in your product.
Not using ad extensions.
Ad extensions are a great way to provide additional information about your product or company. They can also help improve your click-through rate, as they make your ad more noticeable and relevant.
Not testing different ad copy and landing pages.
You should constantly be testing different versions of your ad copy and landing pages to see what works best.
Promotional product companies should experiment with different offers, images, and call-to-action to find the combination that generates the most leads.
Not tracking their results.
It is vital to track your results to know what’s working and what’s not. Otherwise, you’re just guessing and wasting money on campaigns that aren’t effective.
Our Google Ads Playbook guarantees you’ll get leads from your promotional product campaigns. By following our simple tips and tricks, you’ll be able to create ads that generate clicks and conversions.
About Our Method
Our strategy involves a more holistic approach that addresses the three critical pillars of a successful Google Ads campaign:
- The right keyword targeting
- Compelling ad copy
- An optimized landing page
We’ve generated a high ROI for our clients by focusing on these three areas. We base our methods on a no-secret, data-driven, and results-oriented system involving approach, audience, analysis, and activities.
Approach: The first step is to identify what your end goal is. What are you trying to achieve with your Google Ads campaign? Once you know your goal, you can work backward to create a campaign designed to achieve that result.
Audience: Who are you trying to reach with your campaign? What are their needs and wants? What are their pains, and what are their gains? By understanding your audience, you can create ad copy and a landing page that resonates with them.
Analysis: Once you’ve launched your campaign, tracking your results and analyzing the data is crucial. What’s working and what’s not? What can you change to improve your results? You can optimize your campaign for better results by constantly analyzing your data.
Activities: The final step is to take action based on your analysis. This might involve changing your ad copy, tweaking your keyword targeting, or redesigning your landing page. By constantly testing and iterating, you can improve your results over time.
Our Google Ads guidebook is designed to help you create successful campaigns and scale them to generate even more leads.
Tips for identifying keywords for your Google Ads
There are various tools to research keywords, but the most important thing is understanding how your customers think. What words would they use to search for your product?
You can start by brainstorming a list of keywords, then use a tool like Google Keyword Planner to get more ideas and see what people are actually searching for.
Once you have a list of keywords, you need to organize them into ad groups. An ad group is a collection of keywords related to a specific topic.
For example, if you’re selling promotional pens, you might create an ad group for “promotional pens” and another for “custom pens.”
Then, you’ll create ads that are relevant to each ad group. This ensures that your ads are targeted to the right audience and are more likely to be clicked on.
- Use Google’s Keyword Planner to find keywords related to your product.
- Enter keywords into the planner and click “Get ideas.”
- The planner will generate a list of related keywords.
- Choose keywords that are relevant to your product and target audience.
- Add these keywords to your campaign’s keyword list.
How to create compelling ad copy
- Write ad copy that is clear and concise.
- Use strong verbs to call attention to your product.
- Highlight the benefits of your product.
- Use images to grab attention and show off your product.
- Use ad extensions to provide additional information about your product or company.
How to optimize your landing page
- Make sure your landing page is mobile-friendly.
- Use a clear and concise headline.
- Write benefit-oriented copy.
- Use images and videos to show off your product.
- Include a solid call to action.
- Make it easy for visitors to contact you.
12 factors that can influence your Google ads
Various factors can influence your Google Ads. Here are some of the most important ones:
- The relevance of your ad to the keyword
- The relevance of your ad to the search query
- The quality and relevance of your landing page
- Your click-through rate (CTR)
- The historical performance of your ads
- The geographical performance of your ads
- The time of day that your ad is shown
- The device that your ad is shown on
- Your bids
- Your ad budget
- Your competition
- Google’s Quality Score algorithm
Don’t lose control of your ad
Losing control of your Google Ads campaign can be an absolute nightmare. You can spend much more money than you need to, and your ads may not even be shown to the right people.
When you’re trying to generate leads for your business, the last thing you want is for your ads to show up in places where they’re not supposed to.
Fortunately, there are a few things you can do to avoid this:
- Keep an eye on your campaign’s performance.
- Monitor your competition.
- Test new ad copy and landing pages.
- Optimize your campaign regularly.
- Stay up-to-date with the latest Google Ads changes.
We have compiled an EBOOK that will serve as a perfect guide for you to get started with your Google Ads campaign and avoid any potential pitfalls.
This EBOOK includes
- An overview of how Google Ads works
- Tips to create compelling ad copy
- Guidelines to optimize your landing page
- Instructions on how to set up your campaign
- Suggestions to track your campaign’s performance
- Ideas to improve your campaign’s results